Dyson Creative, Mimica Touch - Fruitfull
The brief was to design a launch campaign for a new type of juice product that includes the Mimica
‘open-life’ label and demonstrates how the Mimica Touch label can be incorporated to add greater value to the overall product proposition.
Fruitfull
Fruitfull’s mission is to reduce food waste and extend product life. We use unloved freaky fruit in every drink we make – it’s what’s on the inside that counts! For every Fruitfull drink you purchase, you are saving not only food, but your wallet and the environment.
The brief was to design a launch campaign for a new type of juice product that includes the Mimica
‘open-life’ label and demonstrates how the Mimica Touch label can be incorporated to add greater value to the overall product proposition.
Fruitfull
Fruitfull’s mission is to reduce food waste and extend product life. We use unloved freaky fruit in every drink we make – it’s what’s on the inside that counts! For every Fruitfull drink you purchase, you are saving not only food, but your wallet and the environment.
